What is CSR?
CSR is Corporate Social Responsibility, CSR is a form of responsibility carried out by a company to all parties within it by implementing a program that has benefits. By practicing CSR, companies are aware of the kind of impact they have on all aspects of society including the economic, social and environmental.
CSR, or Corporate Social Responsibility, is a form of company concern in donating their time, resources or expertise for the benefit of society or the environment outside of their normal business activities.
The Importance of Carrying Out CSR
- Building Reputation and Trust:
Companies that participate in CSR tend to have a better reputation in the eyes of the public. These actions help build consumer trust. - Fulfillment of Customer Demands:
Modern consumers tend to prefer products and services from companies that practice social responsibility. With CSR, companies can meet these expectations. - Fulfillment of Moral Obligations:
Companies are part of society. In taking from society, there is a moral obligation to give back. CSR is a way to fulfill this obligation. - Innovation and Growth:
CSR activities can encourage innovation. For example, a focus on renewable energy can give rise to new innovations in renewable energy technology. - Good Relations with the Government:
Participating in CSR can improve relations with the government and provide better access to government resources or projects. - Reducing Negative Impact:
Companies often have a negative impact on the environment and surrounding communities. CSR can help reduce this impact through sustainable and environmentally friendly business practices. - Improving Community Quality of Life:
Through CSR, companies can support programs that improve education, health, access to clean water and other community lives. - Business Sustainability:
In the long term, business sustainability is highly dependent on the sustainability of the environment and society. Through CSR, companies invest in this sustainability - Social Responsibility:
Ultimately, this is a simple form of social responsibility. As members of global society, companies have a moral obligation to contribute to the welfare of the communities in which they operate.
In other words, CSR is not only about giving back to society, but also about creating a mutually beneficial relationship between the company and the community and environment around it.
CSR PROGRAM IMPLEMENTED
Wednesday, September 27 2023 PT. CKL Cargo Indonesia Raya carries out CSR activities for the Central Jakarta Social Service by providing assistance in the form of basic necessities, food raw materials, clothing and diapers and given to 120 residents assisted by the Central Jakarta Social Service.
CSR programs that provide basic necessities have a very significant impact in helping people in need, especially in emergency situations or economic difficulties. In implementing this kind of program, companies can provide assistance in the form of basic food packages containing basic food ingredients such as rice, cooking oil, sugar, noodles and other food products to underprivileged families or individuals.
By organizing this program, the company helps overcome the problem of hunger and malnutrition in the surrounding community. Apart from that, the basic food program can also provide a sense of security and comfort to people who are facing economic difficulties, in fulfilling their basic needs. This activity is a routine activity carried out by CKL Cargo with the aim of raising awareness of social issues, social needs and motivating other people to participate in social action.
By providing basic necessities through CSR programs, companies not only fulfill their social responsibilities, but also help build the foundations of a stronger and more sustainable society. This is a true example of how business can be a positive force in society by providing much-needed assistance to those in need.